Sustainable brand identity for a green startup.
We aimed to craft a brand identity that authentically represents environmental values through every design choice, from color palette to typography, creating a cohesive visual language.
Michael Green
EcoBrand approached us to develop a complete identity system that would establish them as a trustworthy voice in the sustainability space. The challenge was creating visual assets that felt organic and genuine without relying on clichéd environmental imagery.
Avoiding greenwashing visuals while maintaining brand appeal required careful consideration. We developed a color system inspired by natural landscapes rather than the typical green palette. Typography choices balanced readability with organic forms, and the logo system was designed to work across digital and sustainable print materials.
Brand consistency across touchpoints was essential. We created comprehensive guidelines ensuring the identity translated seamlessly from digital platforms to packaging and physical spaces. Every element was designed with accessibility in mind, ensuring the brand could reach diverse audiences.
If you are planning a launch, scaling an existing product, or redefining your digital presence, Launch Phase is ready to partner with you. We bring clarity to complex ideas, structure to ambitious goals, and execution that delivers lasting results.
